Have you ever thought about how successful bloggers get mind-blowing traffic by ranking on SERPS?
Being a content writer, you would have entertained this idea at least once in your career. Naturally, every blogger wants to become the next top-ranked blogger in a short time.
But, there is no royal road to successful content writing. It takes mind-rending efforts plus due consistency to get things in the right order.
In this case, there are a lot of dos or don’ts for you to follow but one thing that could be a make or break in your content creation is plagiarized content.
So, you must avoid plagiarized content if you want to reach the top page of Google. Let’s discuss the topic to enhance your understanding.
What is plagiarized content?
No sooner do you enter the online content writing world than you get deafening alarms to avoid plagiarism.
But, unfortunately there exists a handful of resources telling about plagiarized content. Let’s try to understand it in layman’s terms.
You might be aware of stealing. It is to take someone’s things without their permission even in their absence so that they remain unaware of it.
The same goes for plagiarizing someone’s content. It is copying someone’s content stealthily and claiming it as your own.
You don’t give due credit to the original writer and hence you are committing stealing. In general terms, you consider cheating and stealing a bad act.
Likewise, in the online business world plagiarism is perceived negatively. Google abhors such content because it raises a question of search engines’ credibility.
If every time you search for something and get copied content on the top page, then it will definitely reflect Google’s inability to ward of duplicate content.
How to avoid plagiarism from your content?
Being a content writer, your main goal is to reach the top position of search engine results. To materialize it, you work on your blog’s SEO.
Search engine optimization is necessary because it helps Google identify your content to rank it better. Moreover, it delivers your content to the targeted audience. Thus it generates more traffic for your blog.
Writing unique content plus optimizing it with other on-page and off-page techniques increases your website’s ranking.
Write fresh (plagiarism free) content on your own:
Plagiarism is though a real problem, it can be avoided. By writing content on your own through proper research and using your own expression, you can avoid plagiarized content easily.
Hence, it must be your need to make the content free from plagiarism. Despite writing unique and well-researched content, you always need a plagiarism checker to timely check your content for any duplication.
Among billions of web pages, one-third are copied so you need to write plagiarism-free content to get an edge over plenty of plagiarized content.
Rephrase your content:
Apart from writing content on your own, you can use a linguistic technique to get rid of plagiarism. This technique refers to changing the wording of your whole text while maintaining the original meanings.
Academics call it the paraphrasing technique. It includes replacing words with appropriate synonyms and even changing the sentence structure at times.
This keeps your content free from plagiarism, but it is time-consuming and hard to embrace because it is skillful work only done by experts in the language field.
There are, however, some paraphrasing tools that do hassle-free content rewording with some clicks only.
Quote, where you copy from other sources:
Proper citing the sources can prevent copying them without crediting the original writer. Thus, you can avoid copied content in your text by referring to the original source.
It also enhances your content’s research and helps in linking with credible sources which is in itself a ranking factor.
Reasons how it affects your SERP ranking:
Google penalizes such content:
Every content writer and blogger must be aware of Google updates related to SEO to modify their content accordingly.
Google keeps on changing its algorithms to make them better every day. It adds certain features to them and removes some useless features.
The whole updates phenomenon revolves around providing the best services to its users every time they search for something.
The most important Google update related to copied and low-quality content is the Panda update.
It checks your content while indexing and if it is copied from some other source, your content gets a Panda penalty.
Moreover, the RankBrain algorithm tells the use of diverse keywords in your content. Hence, you copied content that lacks such LSI keywords and thus gets de-ranked.
Thus, Google takes strict action against such content to enhance its efficiency and to provide valuable content to the searchers.
If you are plagiarizing, then you should be wary of imminent penalty from Google.
Plagiarized content gets fewer views:
Another side to look at the problems of plagiarized content is through the eyes of readers. Would you love content that is a mere copy of someone’s content you already read?
Probably you would dislike such content let alone leave that website or blog. The same goes for every general reader who comes to your website only to see useless and pathetic content.
People feel betrayed as they think they are deceived by the writing of copied content. So, they don’t come back to your website again because they know it is good for nothing.
No sooner you click your website than you leave immediately impacts greatly on your website’s SEO. This increases the bounce rate of a website.
Bounce rate is the rate at which an average user leaves a website after clicking it. If it is greater, it gives a downvote to your website and affects your ranking.
People leaving your website for good decreases your ranking drastically. Once you get de-ranked, it becomes a herculean task to gain a foothold because an enormous amount of content gets uploaded daily.
Hence, you won’t be able to withstand the great thrust of competition. In this way, plagiarized content affects your website ranking.
Wrapping it up:
Your desire to reach the pinnacle of content creation is genuine if and only if your keep plagiarized content at bay.
In spite of working in a competitive environment, Google provides you a window to get your blog ranked on SERPs.
This key factor is the content’s quality. Google considers quality content as a ranking factor and gives preference to the website providing it.
Quality comes from uniqueness as it gives value to the readers. And such content comes from avoiding plagiarism.
