The Black Friday, one of the retail world’s most anticipated events for special deals and discounts, is fast approaching. Originally a U.S. tradition, Black Friday has gained immense popularity in Brazil since 2010, becoming a highly awaited date for both physical stores and e-commerce. In this article, we’ll delve into what Black Friday is, its history, and when you can expect to snag those incredible deals in 2023.
What is Black Friday?
Black Friday is a celebratory day originating in the United States, occurring on the Friday following Thanksgiving Day, celebrated on the fourth Thursday of November. It marks the start of the holiday shopping season, leading up to Christmas and New Year’s, and is renowned for stores and retailers offering steep discounts on their products.
In the U.S., brick-and-mortar stores often open for extended hours, with a rush of customers at the opening. In Brazil, Black Friday made its debut in 2010, primarily as an online shopping event. Over the years, it has evolved into a commercial success, with increased participation from both physical and virtual stores.
This date serves as a significant sales target for the retail industry, as it presents an opportunity for substantial revenue just ahead of the Christmas shopping frenzy. Shoppers eagerly await the occasion, with a recent Google survey revealing that 67% of Brazilians plan to make purchases during the 2023 Black Friday.
When is Black Friday 2023?
Mark your calendars for November 24, 2023 – that’s when Black Friday will take place this year. The date is consistently set for the Friday of the fourth week of November, following Thanksgiving Day in the United States.
While the official date is on Friday, November 24th, many retailers in Brazil have begun offering discounts in the week leading up to Black Friday, and some even extend deals throughout the entire month of November, often dubbed “Black November.” With these changes, Black Friday has evolved from a single day of sales into one of the last opportunities to secure products at reduced prices.
How Do the Deals Work?
Black Friday revolves around offering discounts during a 24-hour window on the Friday. It’s common for the deals on this day to be more substantial than at other times of the year, or to encompass a wider range of products.
Many e-commerce websites display countdown timers on their pages, creating excitement and encouraging more customers to visit during the event. The official sale lasts only until the end of Friday, which often leads to exceptionally attractive discounts compared to other periods.
In addition to the celebratory Friday, there’s also Cyber Monday, scheduled for November 27th this year. Cyber Monday, which takes place on the first Monday after Black Friday, was created to boost online sales. However, as e-commerce has become more popular, it serves as an opportunity to extend the sales and offers.
The array of products on sale is extensive, covering various retail segments. This time of the year is often recommended for seeking discounts on items such as cell phones, appliances, gaming products, peripherals, and clothing. To ensure you grab the best deals and genuine offers, it’s advisable to monitor price fluctuations in the days leading up to the event.
Black Friday is just around the corner, offering consumers the chance to grab unbeatable deals and usher in the holiday shopping season. Whether you’re a seasoned Black Friday shopper or new to the experience, it’s a day you won’t want to miss. So, get ready to snag the hottest deals and make the most of the 2023 Black Friday on November 24th.
