We are providing logo design services and various offers. A logo is a trade mark that all companies are required to have by the law. It symbolizes you as a business entity and without it you are not a legal business. There are many types of logos that logo designers can make for you. The type of logo you have gives it a specific feel. All logos may not be suitable for all types of businesses. The choice depends on many factors and here we discuss the same:
The Monogram logo is also called as a letter mark. These are often used by brands that want to only use their initials. Hewlett Packard is a good example of this type of a logo. Louis Vuitton (LV), General Electric (GE), YSL, and IBM also use only their initials in their logo design. They have an easy engagement and memorable appearance. These brands are easily identifiable as viewers have to remember much less.
Lengthy names are tough for our memory register and therefore attractively using just the initial can make the brand more unforgettable. Monogram logos have only a few letters and hence are very simplistic. We all know that National Aeronautics and Space Administration is very difficult to remember as compared to NASA.
The fonts used in the design of monogram logos have to be legible and scalable. It needs to look attractive both on business cards and on large displays at the expositions. Fonts for such logos are always custom-made. Many new companies may want to avoid a monogram logo as no one will know anything about them unless they have a lot of brand awareness in the market. It helps for them to include their full company name under the initials and after a few years use only the initials.
Wordmark logos
Wordmark logos also known as logotypes also use only fonts but instead of just initials they use the entire name. Good examples of these logos include Visa, Google, and Coca-Cola. Such a logo is simplistic as it has only one word which is not that tough to remember. These can help a company build relationships and get good results. For reputation building they are an ideal choice.
Comparatively, logos that have illustrations and images are a bit complex to recall. For startups it is wise to think of a smaller name instead of a lengthy one so they can benefit from a word mark logo. For any developing business a logo that is adaptable saves time and money.
While getting your letter mark or a word mark logo designed, be fussy to ensure it will work well for you. The professional logo designers have an eye for detail and can create a results driven logo. Logo design services take any business forward by creating logos that bring in recognition.
Pictorial logos:
Pictorial logos are also called logo symbols and brand marks. For the internet use companies prefer to use icons that allow them to stand apart. Good examples of these logos are Target, Apple and Twitter. The apple in the logo of Apple has a bite. The logo for Target has a bull’s eye while Twitter logo is a bird that tweets and also reminds you of Tweety from Looney Tunes. Images create a meaning and all pictures have a story to tell. If not made right the viewers may take to another meaning of the logo and your brand may fail.
Abstract logos have an abstract image. If you want something unique for your brand this type of a logo is right for you. Here Pepsi and Adidas are good examples. It allows you to cultivate a feeling or emotions such as freedom and movement.Mascot logos always have a character which is often a cartoon. This colorful cartoon works as a brand representative and is great for children’s products. Mr. Peanut and Pillsbury Doughboy are good examples of abstract logos.
When you use both a letter mark or word mark with an abstract or a mascot or a pictorial logo it is called as a combination logo. There are many ways you can place the text on these types of logos. Lacoste is a good example of a combination logo.Lastly the emblem logo has font inside an icon which makes it look like a seal or a crest. Those who want a traditional looking logo will do well with the emblem style logo. Starbucks’ mermaid emblem logo has been very successful so far.
If you do not know the type of logos, you need hire the professional logo design services. They will create an effective logo that will work towards branding.
