Popups are one of the best and most creative ways to increase conversions. They don’t just magically appear; they take a lot of creativity, planning, testing, and analysis to get them right. Popups are doing so well because they get visitors to convert on a whim. That is if you give them something in return for their email address.
Like you’re offering a valuable resource or product as a lead magnet to entice visitors and make the popup look persuasive. Keep reading to learn tips for creating conversion-hungry email pop ups in 2022.
Why Are Popups So Popular?
Popups are getting more and more popular because they create a lot of value for visitors. With a great incentive, you can get your subscribers interested in what you have to offer.
Popups are everywhere. Almost everyone uses them. From E-commerce sites to blogs, popups are widely used to increase conversions. And rightly so because they work well. Popups have been proven to increase conversion rates by as much as 183%.
Use Personalization To Create A Relevant Email Popup
Try adding a personal touch to your email pop-ups. You can personalize the pop-up by adding extra content, such as a longer description of why you’re calling them, some additional text at the bottom, or a lead magnet.
Personalization gets you straight to the point. When people think of personalization, they think of life-changing technology and big data. Personalization helps you provide targeted content and removes the need for a lot of information exchange upfront.
Make the popup relevant to your visitor. Failing to do so, you’re going to turn away many potential customers. Popup design is important, but personalization trumps it all.
Offer A Lead Magnet To Give Visitors An Incentive
Offer a lead magnet to give visitors an incentive for signing up for your email list. We’ve seen it all before that you have to provide an email address to get some kind of reward.
Before people opt-in, you usually need to tell them why they should join your list and what benefits they will receive when they do. Using a lead magnet can increase your conversion rates by 200%. It’s well known that people love freebies. So give them one before asking them for their email address.
Use The Right Triggers To Launch Your Popup At The Right Time
When you want to get the most conversions from your popup, be sure to have a few triggers. Make sure that you hit the trigger when you really need it and not when it’s convenient for you. If your email list is empty, but the popup is popular and open a lot of times, then people might not understand what you are trying to do.
You can collect email addresses while they are in need of some help or information. For example, when people go to a specific page on your site. This keeps your popup relevant and allows for very high open rates.
Avoid Annoying Visitors By Using Proper Targeting Rules
Be sure that the popups’ triggers are relevant to your online audience. You should not bombard people with too many popups in such a short period because this can annoy visitors and turn them away from your website altogether. You do not want to lose potential customers and sales by using the wrong triggers.
Create A Clear Headline And Call To Action (CTA)
The headline and CTA are the most important part of your email popups. These should be clear and straight to the point. They should also be specific about what visitors are getting when they sign up for your list.
The headline is a deciding factor in whether or not someone will click on your popup. Selectively test different words in your headline to see what works best for you and convert better.
Match Your Popup Design With Your Page
Popups have proven to increase conversion rates, so you need to make sure that they fit your brand and the rest of your website. You should have at least one popup on every page of your website.
You should choose your design so that it fits every page on your website. No matter which page they go to, they should feel like it is a part of the same group.
Experiment With Less Aggressive Popup Types
Many people are scared about using popups because they are unsure how to get them running. If you use a popup on every page of your website, it’s hard to know what works best for your visitors.
There are multiple ways you can use popups and experiment with them. If you want to know more about popups and how to use them effectively, try different designs and see which ones work for your visitors. It helps in understanding the psychology behind these pop-ups.
The Bottom Line
Popups are one of the best ways to boost your conversion rates. The fundamentals of effective popups have not changed in years. They work, but you need to put some time and effort into them.
If you want to use popups, make sure they offer something attractive for visitors to sign up quickly. That way, you create a sense of urgency and motivate them to give you their email address. Popups work best if they match the other pages on your website and are designed with creativity and relevance in mind.
